Betting Business Editorial - May 2014

Vastly improve your sportsbook with Goalscorer Prices & Settlement (GPS)

Outsourcing of odds provision has been an area of immense growth within the industry in recent years and this trend shows little sign of abating. Originating prices can be an expensive and time-consuming business and rightly, or wrongly, firms are now reaching out to wholesale providers for pricing- this is especially true of niche markets such as goalscorers.

Super Soccer Oddsfeed, long-standing and trusted supplier to a host of big and small bookmaking concerns, and Abelson Info, highly regarded fixture and resulting specialists, have joined forces to create the increasingly successful Goalscorer Prices & Settlement service (GPS).

GPS alleviates much of the labour intensive work needed to first compile goalscorer prices and then to subsequently settle them. The JSON API feed provides Super Soccer Oddsfeed pricing with real-time settlement from Abelson Info. The accuracy and scope of the product combined with settlement speed (typically less than 2 minutes after a goal is scored) and efficiency really sets this system apart. These are all reasons why GPS is now utilised by some of the biggest sports betting firms in the world.

Super Soccer Oddsfeed’s coverage is extensive and thanks to their dedicated team of compilers the latest injury, suspension and team news is factored in. Keeping up-to-date with the latest information is important to profitability in what can be a high margin product. For example, last month saw several non-GPS subscribed firms quoting Darren Bent against his parent club when Premier League rules state that loan players cannot feature against the club holding their registration. Not only does this make the Sportsbook look unprofessional to knowledgeable punters but it also impacts the profitability of the market. Bent was taking out around 18% of the book and any money wagered on him would have been tied up. GPS helps ensure that instances like this are eradicated- through its partial settlement - which means any players not included in the match-day squad are voided pre-match, allowing the GPS client to refund punters and recycle their funds.

Ladbrokes are the latest firm to sign up for the GPS service but it is not just a system for the larger firms. Bespoke packages are available to suit any progressive thinking Sportsbook and the costs are less than you might imagine for an enhancement this impressive.

Jeevan Jeyaratnam (Super Soccer Oddsfeed) and Simon Temple (Abelson Info) will be attending the Betting on Football conference at Stamford Bridge on May 8th 2014. GPS are sponsoring a session and both guys will be on hand to meet, greet and answer any questions about their product.

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