An unusually busy January- building squads for the Asian Cup and African Cup of Nations into our database pushing statistical research abilities to the limit- means that the ICE Show week has crept up like a false widow in autumn. In truth you’d have needed to be stationed on the Rosetta spacecraft to have missed the incessant email campaign from Clarion Events. The PR effort this year seems to have gone into overdrive but this only highlights the status of the event to the industry.
The importance of the show to our business is ample recompense for the multitude of tube changes required to reach Docklands. Catching up with clients, current and potential, is crucial and this is one of the main aims for the week. Being a relatively small B2B company our ever-present strategy is to increase awareness of our product. With three of the ‘big four’ already clients we know the Goalscorer Prices & Settlement System (GPS) is first rate and we are confident that we can improve the quality and coverage of any sportsbook. Gala Coral and William Hill have been big supporters of this product and catching up with their teams at ICE is always worthwhile.
Last summer GPS underwent a massive upgrade to its core algorithm, the result is a much expanded product allowing for up to 18 derivative markets per player. ICE gives us a chance to meet with some of the clients already benefitting from this and also give the chance to remind others of what can now be achieved. February also heralds the official launch of our GPS dedicated website (www.gps-system.co.uk). The month, short in nature anyway, looks sure to fly by, unlike the train journey to Docklands!
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