Betting Business Editorial - March 2015

ICE a worthy destination for GPS

ICE 2015 was hailed the busiest yet for Super Soccer Oddsfeed and Abelson Info’s Goalscorer Prices & Settlement system. Ed Abelson and Simon Temple from Abelson Info, together with Super Soccer Oddsfeed’s Jeevan Jeyaratnam had compiled an extensive number of appointments with current and potential clients as their GPS service continues to grow.

The last eighteen months have witnessed deals with Coral, Ladbrokes, Betfair and BetBright, as well as extensions with existing clients. Jeevan hints at further additions to their already impressive client list; “ICE was fantastic for our GPS system with appetite for goalscorers continuing apace in the UK but also growing in Europe. We are very hopeful of adding more big names to our client list this year. The system lends itself well to the growing number of sportsbook providers for whom goalscorer pricing and resulting are necessary but time-consuming and labour intensive.”

Jeevan goes on to explain that a reworking of the system’s core algorithm last summer really enhanced the scope of the jointly-run system. “We underwent a massive change to core model last summer, this has given us the scope to deliver eighteen individual markets per player. Whereas before we could only provide first/last/anytime pricing we now have a plethora of additional markets, all available via the same data feed. The other key advantage the development work has allowed is the ability to provide ‘raw’ prices. These un-margined odds give the client the ability to incorporate their own margin, allowing them individuality in the marketplace. Of course should the client wish to use our margin application then we still provide for that.”

GPS was not the only topic of conversation, with Abelson Info also taking the chance to market their market leading TV guide. Already well established as, arguably, the premier supplier of the most comprehensive and up to date listings for all live sports on TV and streaming services, Abelson Info have recently expanded their coverage to include over 30 territories worldwide. Currently the listings can be viewed on and, among others. They have recently agreed to supply William Hill, with further deals in negotiation as demand for this increasingly important product grows.

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