Betting Business Editorial - January 2014

Goalscorer Prices & Settlement system attracts 'Major' interest

It has been a ground-breaking twelve months for Super Soccer Oddsfeed & Abelson Info’s combined Goalscorer Prices & Settlement System (GPS). The product, which provides a complete first/last/anytime goalscorer solution for a plethora of leagues across Europe, has been adopted by several new clients, who have been extolling the virtues of the expansive and labour saving system. <

Gala Coral are the latest client to integrate GPS and already recognise the benefits it brings with their Head of Product & Data Management, Jason Saywell, commenting that the system is "an amazing product that will save us hours of manual work per week and provide us with extra coverage."  Saywell was sold on the idea after hearing how it could benefit the busy Coral trading floor from Abelson MD, Ed Abelson, at ICE last year.

Super Soccer Oddsfeed, with their years of experience compiling goalscorer prices, provide the odds. The trusted and highly regarded Abelson Info provide real-time resulting with pre-match partial settlement available for many leagues. This allows clients to recycle voids and winnings back to their customers with minimal delay while also reducing the hours normally spent settling these markets and their derivatives. All the data is available via a JSON feed and is designed for easy integration into any back-end system. GPS can provide custom settlement data for each client, according to their individual rule-sets.

Super Soccer Oddsfeed’s Jeevan Jeyaratnam explains how the expanding European market is fuelling growth prospects, "We have noticed an increase in curiosity from European based firms. It seems that the younger European facing companies are now seeing interest in derivative markets- such as Goalscorers- where traditionally this wasn’t the case. Companies are now realising a solution like ours can really boost turnover in what is a high margin area." Simon Temple of Abelson Info suggests that "the scope, depth, accuracy and efficiency of the GPS system lends itself acutely well to the companies looking to streamline costs while increasing market share." Simon is keen to explain that this product isn’t just for the larger firms; "While coverage is fairly extensive we are able to offer bespoke packages to suit a range of budgets."

With the World Cup around the corner, now is the ideal time to contact the team and discuss options - Ed, Simon and Jeevan will be situated in or around the Racing Post café on Tuesday and would be delighted to answer any questions.

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