Hot on the heels of their deal with Gala Coral, Super Soccer and Abelson Info used ICE as the platform for news of their latest customer.
An agreement with one of the sector’s newer players, BetBright, was signed on the opening day of the event. Oddsfeed’s Jeevan Jeyaratnam, along with Ed Abelson and Simon Temple of Abelson Info, met with BetBright’s COO, Brian O’Dwyer, at the Racing Post Café before exchanging contracts.
This is the third new client for the goalscorer and resulting system in the past four months and highlights the effectiveness and value of the product.
The GPS system provides pre-match goalscorer prices complemented with real-time resulting from Abelson all delivered through a JSON feed. The feed is designed to work with any back-end system and is a huge labour saving tool in any trading room.
O’Dwyer’s technical team were particularly impressed by the ease of integration- his team have only been working on the feed amalgamation for a month and yet are almost ready to ‘go live’ now that contracts have been exchanged.
The breadth of coverage, combined with rapid, real-time and partial settlement are emerging as the crucial attributes for the growing success of this product. The aim is to further increase the scope, dependent on client requests, as well as to extend the range of derivative markets.
The implementation of such an advanced service for, a relative newcomer, BetBright showcases the acuity to detail and desire to compete in what is an increasingly competitive online sector. A headline sponsorship deal of the £100,000 Kempton Park Chase (now the BetBright Chase) shows the firm mean business and will be one to watch this year.
For further details, including access to a test feed, of the GPS System please contact Jeevan, Ed or Simon.
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Article from Betting Business